4NEW MEDIA

MOTHER EGG

The project ‘Mamma Uovo – La malattia spiegata a mio figlio’ (Mother Egg – The disease explained to my child) aimed to produce an animated video for supporting parents experiencing haematological or oncological diseases to explaining to their children what is happening. On the basis of previously published books (2015 and 2018), the video was developed as a tool for helping the parent-child communication about such a complicated health condition in a correct, effective and emotionally reassuring way.

Tech4Care developed the video in 2018 for the Department of Haematological Oncology of the Oncological National Institute in Naples (Italy), which is the project leader. The video was awarded first prize in a contest on ‘oncology and cinema’ by the Italian Association of Oncological Medicine (AIOM) and its Foundation in the 2018 Congress.

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TARGET GROUP

Parents with haematological or oncological diseases and their children.

OBJECTIVES

To support parent to communicate with children about their disease.

RESULTS

To make publicly available an animated video.